Micro-Infusion Creative Brief

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Discover how to make the most of the Qure Micro-Infusion System with our creative content guide

This brief is designed to guide you in creating engaging, authentic content that highlights how our Micro-Infusion System transforms the skin.

You’ll be showcasing its ability to visibly improve texture, boost softness, and deliver a lasting, healthy glow—helping your audience see the real, science-backed benefits of this at-home treatment.

Product Information

This innovative 2-in-1 system combines precision and care to revitalize your skin from the inside out.

It works in two ways:

It triggers your skin’s natural repair response for smoother and firmer looking skin.

Its 0.5 mm needles creates tiny, invisible channels in the surface of your skin and infuses the serum of your choice (for Wrinkles / for Dark Spots) directly below the skin barrier, accelerating absorption of active ingredients for faster results.

The outcome? A radiant, rejuvenated complexion that reflects true skin health.

Learn more about Micro-Infusion System

Usage Instructions

To get started with your first treatment, you’ll need the following:

Micro-Infusion Device
1 sterile needle head
Micro-Infusion serum

Ensure your hands are clean before and during the treatment and do not rush yourself.

Watch: How To Use

Step-By-Step Guide

Step 1

Cleanse your face thoroughly to remove all traces of makeup and lotions. Pat dry.

Spritz our Dermal Mist to refresh and prepare your skin further and wait for it to dry before beginning.

Step 2

Pour one full Qure serum ampoule into the device chamber.

Tip: Use one ampoule per treatment. The serum should only fill the Device halfway.

Step 3

Attach the micro-needle head with the plastic cap still on the device.

Turn the device upside down for 1–2 minutes to allow the serum to saturate the needles.

Step 4

Remove the cap and stamp gently across your face using light pressure.

Tip: Do not apply too much pressure! The needles are designed to be gentle on your skin.

Step 5

Work section by section, repeating each area 2–3 times.

Tip: Each time you stamp, overlap the previous stamp halfway to ensure each area of the face is stamped at least twice.

Step 6

Make sure the serum is always at the needle end while stamping. If the serum is not coming through, tilt the device upward or lean your head back to help it flow.

You can also pop the lid back on, turn the device upside down, and tap the end firmly to push the serum down.

Step 7

Once finished, pat any remaining serum into your skin with clean hands.

Step 8

Carefully unscrew the needle head, put the cap back on, and dispose of the used needle head. Each one is single-use only.

Tip: Do not reuse needle heads – even if it looks clean. It is designed for one treatment only.

After your treatment:

Apply gentle, hydrating skincare if you need it.
Avoid using makeup or active ingredients (like retinoids or acids) for at least 24 hours.
Avoid heat, sweating, and direct sun.

Link to online guide

Serum Ingredients & Information

Each Qure Micro-Infusion treatment is powered by a single-use ampoule of concentrated serum, designed to target specific skin concerns with clinically backed ingredients.

These serums are lightweight, fast-absorbing, and free from fragrance, parabens, and harsh actives.

For Dark Spots

Smoothes and evens skin to promote a brighter looking complexion.

For Wrinkles

Helps to plump skin, reducing the look of fine lines and wrinkles.

View full ingredient lists plus icon

Rosa Damascena Flower Water, Propanediol, Glycerin, Panthenol, Niacinamide, Myrothamnus Flabellifolia Leaf/Stem Extract, Water, Butylene Glycol, Hydroxyacetophenone, Copper Tripeptide-1, Beta-Glucan, Chrysanthellum Indicum Extract, Ethylhexylglycerin, Sodium Hyaluronate, Allantoin, Xanthan Gum.

Please note that due to innovative updates and changing regulatory guidelines, the ingredient lists provided here may differ slightly from those on our packaging and distributor websites.

Rosa Damascena Flower Water, Propanediol, Glycerin, Tranexamic Acid, Niacinamide, Panthenol, Chrysanthellum Indicum Extract, Ethylhexylglycerin, Tripeptide-1, Xanthan Gum, Allantoin, Sh-Oligopeptide-1.

Please note that due to innovative updates and changing regulatory guidelines, the ingredient lists provided here may differ slightly from those on our packaging and distributor websites.

Product Claims

Key claims:

Single-use disposable needle-heads with 24 karat gold-plated needles minimize the risk of infection and irritation.
Delivers science-backed serums directly to skin to help increase absorption & results.
Little to no downtime & quick recovery of the skin.
Great alternative to in-clinic microneedling.
User study shows that the Micro-Infusion System improves overall skin appearance, with the most noticeable results seen in the appearance of pores and wrinkles.

Results from a 12-week user study:

70% of participants say their fine lines looked smoother.
93% noticed results the next day after their first Micro-Infusion treatment.
70% of participants say their skin looked brighter and more even toned.

Content Requirements

Messaging must include:

How it works
How to use
Information about the serums and the specific skin concerns they treat.
Affordable and convenient at-home 5-minute treatment that costs up to 15X less than professional in-clinic treatments

Content ideas:

Before and After
How to use and product details
Comparing Micro-Infusion to alternatives
What experts say/expert review

Creative Direction

Recording Guidelines

Use bright, natural lighting. No filters.
Keep backgrounds clean and uncluttered.
Ensure the Qure Micro-Infusion and serums are the main focus of the content.
When demonstrating the application, ensure your skin is makeup-free (or with no visible makeup) to keep the results authentic and easy to see.
Include clear close-ups during use to show technique and effectiveness.
Be sure to include before-and-after visuals to highlight visible improvements—ideally captured in similar lighting and framing for credibility and consistency.
In cover photos for video content always show yourself using the Qure Micro-Infusion (unless agreed otherwise).

Tag and mention @qureskincare #quremicroinfusion #microneedling #microinfusion #athomefacial #wellageing #qure #qureskincare

Include your affiliate or other links provided by Qure in Instagram Stories and content captions. If the link can’t be placed in bio, include it in linktr.ee or similar.

Content Angles & Ideas

Always introduce your content with a strong visual or vocal hook. We encourage you to be creative and have fun with your content, but have added some examples below for you!

1

Why Didn’t I Try This Sooner?

Cost-effective alternative to in-clinic treatments. Highlight ease, convenience, and noticeable results.

Hook:

“I spent $$$ on facials—then I found this at-home tool that changed everything.”

2

Preventative Botox Alternative

In the long run, consistently hydrating and supporting your skin with tools like micro-infusion is a smarter foundation for well-aging than relying solely on preventative Botox.

Hook:

“I do have an opinion on preventative botox, but it might be a controversial one...”

3

Does It Hurt?

Although it sounds intimidating, micro-infusion uses ultra-fine, gold-plated needles that gently create tiny, micro-channels— enhancing serum absorption and it feels like velcro.

Hook:

“Stabbing your face with needles! Sounds terrifying, but here is a reason why you might want to do this.”

4

What Skincare Feels Like When It Actually Absorbs

Highlight enhanced absorption, micro-channel delivery, and ingredient efficacy.

Hook:

“Here’s why your anti-aging creams are disappointing you...”

5

Stubborn Dark Spots?

Topical creams often sit on the surface, but micro-infusion delivers brightening ingredients beneath the skin barrier—helping to fade stubborn dark spots more effectively by targeting them at the source.

Hook:

“Have dark marks like this that won’t seem to fade with creams? Here’s what you need to know”