People first. Not profits.

Today’s popular home-based topical skincare brands are more interested in driving profits than developing scientific processes or formulas that are actually effective.

People switch products and clinics month after month, disappointed by their results but clinging to the hope that they’ll one day find the “holy grail” of skin care - because if they change what they use, they’ll achieve the results they desire.

In reality? It’s not just what you use on your skin, but it’s how and how often you treat it that gives you long-lasting results.

Salon and aesthetic clinic-based treatments know this, which is why they deliver results based on processes, not just chemical formulas. But going to a clinic is not sustainable, and most people can hardly afford treating their skin once a month, let alone once a week… or the 5 times a week their skin really needs for long-term results.

And people are tired of being sold on golden promises of beautiful skin with no effort.

They’re frustrated that the easy-to-come-by treatments aren’t the slightest bit as effective as they claim. And they’re angry that even the most expensive products and treatments can’t or don’t treat the root cause of their skin care problems.

They wish to find something that “meets them halfway” between the fancy clinics and the comfort and privacy of their own home. That lets them take control, take charge of their own skin—giving them the power to decide when, where, and how they treat their skin, without sacrificing effectiveness.